AI and Business Repricing
Introducing the First AI Repricer for Amazon Business
In this Article
- Overview
- Enabling Business Repricing
- Setting a Business Repricing Strategy
- Setting a Quantity Discounts Strategy
- Columns & Analytics
Overview
Seller Snap's Amazon Business tools provide a solution to reprice against business offers.
- Business price: This is the price of a single unit offered on Amazon Business.
- Quantity discount: These are the prices of discounts offered for buying in bulk Amazon Business.
Enabling Business Repricing
On the listing table, there is one column for Business pricing, this can be used to enable or disable Business Pricing, or to set the strategies for Business Pricing and Quantity Discounts.
It is also possible to do this via:
Setting a Business Repricing Strategy
The business repricing tool permits Sellers to compete for the Business Buybox.
There are 2 Business Repricing strategies available for the business Buybox:
- AI Business Repricing: Fully automated AI that competes for the Business Buybox.
- Fixed Business Repricing: User-configured discounts based on the B2C prices in either % or $.
AI Business Repricing
Seller Snap's AI Business Repricing can take the guesswork out of Amazon Business offers. The AI considers all business offers set by competitors to calculate the best business price and to compete for quantity discounts.
In the below example, the Business Price Strategy is AI Business, and there are no Quantity Discounts offered.
Fixed Business Repricing
Users can also set 'Fixed' discounts based on the B2C prices in either % or $.
In the below example, the Business Price discount is 10% off the Consumer Listed Price, and there are no Quantity Discounts offered.
Setting a Quantity Discounts Strategy
These are the prices of discounts offered for buying in bulk Amazon Business.
There are four Quantity Discount strategies available:
- Off: Offering no Quantity Discounts.
- AI Default: Fully automated AI that competes for Quantity Discount BuyBoxes.
- AI Aggresive: A slightly more automated AI that competes for the Quantity Discount BuyBoxes.
- Fixed: User-configured Quantity Discount based on the B2B price in either % or $.
Off - Quantity Discounts
This is the setup when a user does not want to offer Quantity Discounts.
In the below example, the Business Price Strategy is AI Business, and there are no Quantity Discounts offered.
AI Default - Quantity Discounts
This is the setup when a user wants to offer AI Quantity Discounts to compete for Quantity BuyBoxes.
In the below example, the Business Price Strategy is AI Business, and there are Quantity Discounts offered.
AI Aggressive - Quantity Discounts
This is the setup when a user wants to offer AI Quantity Discounts and be aggressive in competing for the Quantity BuyBoxes.
In the below example, the Business Price Strategy is AI Business, and there are Quantity Discounts offered.
Fixed - Quantity Discounts
This is the configuration if a user wants to offer Fixed % or $ discounts based on the B2B Price.
In the below example, the Business Price Strategy is AI Business, and there are Quantity Discounts Strategy is set to 'Fixed'.
Users will need to set the Quality Lower Bounds and Quantity Discount for this configuration.
In the below image, assuming the Business Price was $100.00, and:
- The Quantity Lower Bound = 5 Units
- The Quantity Discount = 10%
(Business Price - (Business Price * Quantity Discount Percentage)
(100 - (100 * 0.10)).
The Business Price for 5 units would be $90.00 per unit.
Enable via Bulk Edit
Users can use Bulk Edit through Seller Snap's user interface.
First, select the listings by ticking their boxes located in the leftmost column.
Once selected, options will appear at the top of the columns. To use Bulk Edit on the selected listings, users should select the first option:
Enable via CSV
Use the below syntax to configure Business Repricing via CSV.
| Column Name | Values | Description |
| business_pricing |
|
This enables or disables Business Repricing if there is a configuration set. |
| bp_strategy |
|
This sets the Business Pricing strategy. |
| qd_strategy |
|
This sets the Quantity Discounts Strategy. It can also diable Quantity Discounts with the value 'Off' |
| bp_consider_map |
|
Enables the observation of MAP for the B2B listing. |
Columns & Analytics
There are many data points to asses Amazon Business results.
